jessica charlesworth


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The SuperFarm encourages visitors to learn about the origins of food

Picking strawberries that have been reintroduced to the farm

Every customer gets to have a go at digging for potatoes at the SuperFarm

SuperFarm scenario for the Tackling Obesities project at Foresight, Government Office of Science in 2006.

The Superfarm originated as a response to the consequences of the obesiogenic environment. Like traditional food supermarkets, the shopping experience has embraced public environments like the library, museum, fairs and theme parks. By combining these areas together the shopping experience has changed to be a more active and educational activity. A trip to the Superfarm can promise a day of digging vegetables, picking your own fruit fresh from the tree, milking cows and collecting eggs, previously designated to the farm and countryside.

• food access and obesity by Prof Martin White
• interactive museums & theme parks
• fake beaches in Russia + Japan

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