jessica charlesworth

A FORM OF HAPPINESS – Selfridges ‘No Noise’

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A Form Of Happiness is currently on show and available to order at the ‘Quiet Shop’ in the iconic Selfridges department store as part of their ‘No Noise ‘campaign until March 1st.

A Form of Happiness is a molecular space-filling model of the neurotransmitter dopamine. The model comes in the form of a series of individual components representing atoms which are assembled using their embedded neodymium magnets. The kit comes with a pamphlet of stories that explore potential narratives as to how the object could play a variety of roles in an individual’s life.

The object and stories raise awareness of what happens in the brain when we feel compelled to make a spontaneous purchase. It is a rhetorical object in that it represents the chemical desire it might create in the mind of a customer thinking of purchasing it.

Please contact me for more information

Dimensions: 13″ x 9″ x 3″
Materials: poplar, maple, gold plated neodymium magnets, felt

A Form of Happiness is available to order at The Quiet Shop.

 

Celebrating the power of quiet and the beauty in function the curated ‘Quiet Shop’ will sell minimalist designs and a selected range of products, from a capsule collection of well known de-branded items to everyday stationery and wardrobe staples promoting a purer approach to design. They all celebrate the beauty of a minimalist aesthetic and focus on a product’s quality and function rather than its packaging or advertised image.

De-branded Marmite, Heinz Baked Beans and Tomato Ketchup

 


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